3 Companies Building AI Emotion Solutions to Improve Customer Experience

Rita Batalha
5 min readApr 28, 2024

Say cheese! AI is advancing to detect and interpret customer emotions, helping businesses to improve customer experience.

How did you feel about the last ad you watched? Did it entertain you? Make you happy? Leave you confused? Perhaps you may not remember or know for sure how you felt, but machines and technology increasingly do.

New AI technologies are learning and interpreting human emotions, using that perception to enhance customer experience and services in several industries such as automotive, healthcare and retail.

These technologies are referred to as “emotion AI.” Emotion AI is a subset of artificial intelligence, also known as affective computing, which utilises various technologies to learn and perceive human emotions with the assistance of AI. By leveraging text, video, and audio data, Emotion AI analyses multiple sources to interpret human signals. Source: UnitAI

In this article, I explore three use cases of companies using Emotional AI capabilities to improve customer experience.

1. Affectiva — Building AI In-Cabin Cameras to Improve Road Safety and Mobility Experience

--

--

Rita Batalha

Technology and Innovation geek. Excited about all new things in the world 🌎