How Beauty Brands are Using Technology to Drive Inclusivity

Beyond One-Size-Fits-All: Brands are bridging the gap between personalisation and inclusivity

During my time in Portugal, I spent quality time with my niece, who is very passionate about makeup and all things beauty. We created lasting memories filled with laughter and creativity.

Our makeup sessions became a canvas for self-expression but also offered an interesting experience to reflect on the growing trend of beauty tech and the brand’s ambitious initiatives to enhance inclusivity and personalisation.