How Generative AI is Fuelling Curated Shopping in Retail

When GenAI hits the shopping basket

Generative Artificial Intelligence (GenAI) is currently a trending topic, fueled by the rapid adoption and popularity of ChatGPT. This surge in interest has ignited discussions about its potential disruption in various industries, including retail, education, healthcare, financial services, and more.

In its simplest form, GenAI comprises algorithms capable of creating new and realistic content — whether in the form of text, images, or audio. Unlike Predictive AI, which…