How Retailers Use Technology to Create Elevated Shopping Experiences
As more consumers turn to online retail platforms, the urgency of transforming the in-store experience is clear. 85% of shoppers planned to stick with the hybrid shopping habits they adopted during Covid-19, and they want the best of both online and in-store shopping, including omnichannel, curbside pickup, self-checkout, and personalization.
According to Forbes, the concept of digital stores, or the store of the future, usually means that retailers:
- Combine both physical and digital.
- Support complex omnichannel customer journeys.
- Enable customers to transact in a variety of ways.
- Use AI, digital technology, real-time data, and automation to support operations.
In this article, we explore three examples where retailers leverage technologies to elevate shopping experiences.
Leverage Social Media to Simplify Product Discovery and Purchase
Burberry is leading the way in China with its first social retail store.
Back in 2020, Burberry and Tencent collaborated to create a truly physical and digitally immersive store where shoppers were encouraged to engage in a custom program inside WeChat…
