How Retailers Use Technology to Create Elevated Shopping Experiences

As more consumers turn to online retail platforms, the urgency of transforming the in-store experience is clear. 85% of shoppers planned to stick with the hybrid shopping habits they adopted during Covid-19, and they want the best of both online and in-store shopping, including omnichannel, curbside pickup, self-checkout, and personalization.

According to Forbes, the concept of digital stores, or the store of the future, usually means that retailers:

• Combine both physical and digital.