How Social Commerce is Transforming the Shopping Experience

Rita Batalha
6 min readMar 27, 2023

It’s showtime!

The social media feed is the new storefront — and users are doing more than just window shopping. Since the arrival of Alibaba’s Taobao Live in 2016, a new chapter in sales has opened, which blends discovery, inspiration, and purchases on social media platforms.

Social commerce can be described as a shopping experience built around social interactions among people with shared likes, habits, hobbies, and behaviours from the consumer’s mobile phone (Source: BCG).

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Rita Batalha

Technology and Innovation geek. Excited about all new things in the world 🌎