How the Metaverse Can Shape Customer Experience
The world ‘metaverse’ has been making a lot of buzz, with a growing number of tech enthusiasms and brands highlighting this new landscape critical for the future of online and customer engagement.
The first definition of the metaverse emerged from author Neal Stephenson in his 1992 science-fiction novel, “Snow Crash”, which envisioned a 3D virtual world inhabited by avatars of real people.
Nearly three decades later, although definitions of this metaverse are still somewhat varied, experts agree that this new landscape will help bridge the gap between digital and real-world identities.
The “metaverse” is a set of virtual spaces where you can create and explore with other people who aren’t in the same physical space as you. You’ll be able to hang out with friends, work, play, learn, shop, create and more. Meta (formerly known as Facebook)
Advocates of the metaverse often say that these attributes make up the metaverse:
- Digital avatars to represent the physical appearance for users to express themselves
- Hardware to access the metaverse, often from phone, PC or VR headsets
- Persistent, as the metaverse always exists regardless of time and place
- Immersive as users can achieve a realistic…
