How the Metaverse Can Shape Customer Experience

Rita Batalha
6 min readMay 18, 2022
The author’s avatar. Created using Readyplayer.me

The world ‘metaverse’ has been making a lot of buzz, with a growing number of tech enthusiasms and brands highlighting this new landscape critical for the future of online and customer engagement.

The first definition of the metaverse emerged from author Neal Stephenson in his 1992 science-fiction novel, “Snow Crash”, which envisioned a 3D virtual world inhabited by avatars of real…

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Rita Batalha

Technology and Innovation geek. Excited about all new things in the world 🌎