Leveraging AI to Drive Digital Transformation

Rita Batalha
6 min readJul 31, 2024

AI as the principal catalyst for digital transformation πŸš€

Navigating digital transformation to gain a competitive edge is the top business challenge of our time.

Image Courtesy: Value Coders

Undoubtedly, digital transformation transcends a mere fad to become a pivotal factor for triumph in a fiercely competitive market. It is instrumental in delivering cost-effective services, elevating customer experience, and enhancing operational efficiency. AI is frequently recognised as a principal catalyst for digital transformation, contributing significantly to its effectiveness and outcomes.

AI, in a broad sense, encompasses computer systems and tools capable of executing tasks that traditionally demand human intelligence, including visual perception, speech recognition, decision-making, and natural language processing. On the other hand, digital transformation revolves around integrating digital technologies to fundamentally reshape business processes, operations, and customer experiences β€” usually supported by an enhanced operating model and solid change management strategy.

According to a Statista survey, the AI market is projected to reach USD 305.90 billion by 2024 and is expected to soar to USD 738.80 billion by 2030, exhibiting a compound annual growth rate (CAGR) of 15.38%.

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Rita Batalha

Technology and Innovation geek. Excited about all new things in the world 🌎