Three Core Capabilities to Launch a Successful DTC Business

I was really impressed with my family’s business DTC model.

My cousin Leonor and I picking up strawberries :)

When I came back to Portugal, I decided to settle at my family’s farm. The idyllic rural property houses lovely animals such as ducks, geese, goats, pigs and chickens. It also produces and sells the finest seasonal, organic fruit and vegetables to retailers and consumers.

Last year, my family began creating bespoke fruit and vegetable boxes and selling them directly to consumers using digital channels. I was really impressed with their direct-to-consumer business model and commercial proposition.

Organic vegetables and fruit from the family farm - Quinta Biologica Cajados

All products are seasonal, organic and freshly picked — which is highly appealing to Portuguese shoppers, who are increasingly seeking a healthier lifestyle. A study conducted by Deloitte revealed that 60% of Portuguese people are concerned about their health and well-being and tend to opt for organic or functional foods.

But to succeed in DTC, businesses require strong capabilities in addition to a compelling consumer offer. This is what I will explore in this article.