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Three Ways Technology Can Maximise Guest Experience in Hotels
Innovation lessons from the world’s top hotel brands.
COVID-19 has facilitated the widespread adoption of remote working and I have embraced the nomadic lifestyle. I started 2022 co-living from Costa Rica staying at Selina — one of the world’s largest hospitality brands built to address the needs of Millennial and Gen Z digital nomads. Their properties blend accommodation with co-working, recreation, wellness and local experiences. Inspired by this extraordinary way of life I started reflecting on how technology improves guest experience and plays a major role in the ‘next normal’.
The hospitality industry was one of the hardest hit during the 2020 lockdowns, and the impact is still being felt today. With people still adjusting to travel restrictions, entry requirements, social distancing, use of masks, and related regulations, hotels must innovate to win back customer confidence. Especially those who are looking for security and an added emphasis on hygiene without compromising authentic and superb experiences.
Technology in the hospitality sector has always been crucial as it can help enhance operational efficiencies and customer experience. The results typically help increase retention levels, boost revenue and direct bookings. Industry research indicates that 72% of guests would return…
