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Three Ways Technology Can Maximise In-Store Sales
One of the perks of staying in Cornwall is that I have the privilege to buy from local and independent businesses that pride themselves on providing local products and services and superb customer service.
Kaupeka, for example, is a pop-up food truck that offers authentic and flavourful plates with all ingredients sourced from local and sustainable suppliers — and I have spent many of my Sunday’s brunching and enjoying the eclectic menu. The business pivoted during the final UK lockdown when the founder, Oli, created and delivered over 300 three-course dining experiences right to people’s front doors.
Like many small businesses in Cornwall, the commercial model is heavily reliant on in-store traffic. But technology can help small businesses reach and engage with more shoppers and drive in-store sales in various ways: from providing quick and simple payment solutions to showcasing products or promoting the business’s digital presence.
Here are three examples of how technology can be used to boost in-store sales:
Create Interactive Shopping Experiences
Technologies, such as Virtual and Augmented Reality (AR), can help provide customers with a deeper and more realistic shopping experience. AR overlays digital information on real-world…
