How Synthetic Computer Vision is Transforming Operations in Retail

Rita Batalha
7 min readMay 28, 2024

Putting the ‘eye’ in the AI to bring automation and efficiencies.

Image Courtesy: bright blue

Retailers have continuously created and implemented strategies to automate their workforce to optimise operational efficiency and drive cost reductions. This is evident by the widespread integration of self-service checkouts, scan-and-go services or digital price tags similar to those implemented by Kroger.

It is clear that automation has become an integral component of the retail industry’s ultimate objective, achieving increased efficiency and improved shopper experience.

A recent study by McKinsey revealed that 52% of tasks in retail could potentially be automated using existing technology, such as various sensors and deep-learning algorithms. These technologies enable tracking of shoppers as they move through the store and the detection of products being removed from shelves.

However, as the retail industry moves closer to a fully automated future, several significant obstacles still lie in the path.

A recent study from Harvard Business Review discussed why retailers fail to adopt advanced data



Rita Batalha

Technology and Innovation geek. Excited about all new things in the world 🌎